Tag

leadership

In the Beginning, There Was a Mantra.
Business
January 14, 2007

In the Beginning, There Was a Mantra.

If you're anything like me, when you read the typical corporate mission statement, your eyes glaze over and some random tune starts playing through your head (usually some song I hate, like Justin Timberlake.) They are long, drawn out, and, like every bit of prose engineered to be politically correct, totally bland and uninspiring. I've always struggled with the idea.…