We’ve Chosen a Name

By January 23, 2007Business

With this post, we at Nuance Labs are proud to take the first step (of many) in exposing our new GTD web service to you, our future users. Rather than post some long drivel about the significance of a name, I’ll lean on Walt Whitman for some inspiration:

I was asking for something specific and perfect for my city,
Whereupon, lo! upsprang the aboriginal name!
Now I see what there is in a name, a word, liquid, sane, unruly, musical, self-sufficient;

We wanted a name that was descriptive of the true essence of our application. Beyond that, there were practical things to consider: is the domain name available, can people spell it, and do we like it. Most importantly, is someone already using it.

As of yesterday, we can say, “No,” to the last one. Our trademark search came back clean. So, we can finally announce our choice:

“Liquid Minded”

How do those words describe the true essence of our product? As David Allen described in “Getting Things Done,” the objective of GTD is to achieve a state of “mind like water,” or as athletes know it, the “zone.” You _can_ get a grip on it all, stay relaxed, and get meaningful things done with minimal effort. And when you do, you will be a member of a vibrant and growing community, the “liquid minded,” or “those with liquid minds.”

We like it. We hope you do, too.